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    <loc>https://www.fractionalcxconsulting.com/voice-of-the-customer-blog/why-statistically-significant-doesnt-mean-what-you-think-it-meansexcept-for-when-it-doesnbsp</loc>
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      <image:title>Blog - Why "Statistically Significant" doesn't mean what you think it means…except for when it does.</image:title>
      <image:caption>Most of us have read a research study and immediately started making decisions based on it.  "This software platform increases sales 20%!" "Customers engagement increases 10% with this new feature!" "Employees who attend this training are more productive!" The report said it, so it must be true, right? Well…maybe. And on the other end the report did not meet statistical significance, so it must be discarded?  Well...maybe!  Welcome to modern research, where billions of dollars, academic reputations, and whether your company adopts that shiny new AI-powered platform often hinges on the statistical significance of your data.  Statistical significance is not a truth detector. It is more like a smoke alarm. Sometimes it alerts you to a genuine fire. Sometimes it's reacting to someone burning toast.  And occasionally, people unplug the smoke alarm entirely and proceed to make decisions based on wishful thinking, slick PowerPoint animations, and good vibes.</image:caption>
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      <image:title>Blog - Your Voice of the Customer Program Might Be Theater (And That’s a Problem)&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-06-24</lastmod>
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      <image:title>Blog - Benefits of hiring a fractional CX strategist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-06-24</lastmod>
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      <image:title>Blog - What is wrong with this picture? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.fractionalcxconsulting.com/voice-of-the-customer-blog/dont-forget-the-most-important-part-of-your-customer-experience</loc>
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    <lastmod>2026-05-27</lastmod>
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      <image:title>Blog - Don’t forget the most important part of your customer experience</image:title>
      <image:caption>Be sure your employees know that you engage their best interests so they can engage with their customers</image:caption>
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    <loc>https://www.fractionalcxconsulting.com/voice-of-the-customer-blog/cx-is-like-a-dancefloor</loc>
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    <lastmod>2026-05-27</lastmod>
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      <image:title>Blog - CX Is Like a Dancefloor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-05-18</lastmod>
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      <image:title>Blog - Can you trust NPS? How actionable are intentions?</image:title>
      <image:caption>Don’t leave customer “good will” on the table</image:caption>
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    <lastmod>2026-06-08</lastmod>
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      <image:title>Blog - What psychics can tell us about CX - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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